Your brand journey starts here

We understand that a brand extends beyond a logo or a catchy slogan—it represents the heart and soul of your business. It's your unique story that distinguishes you in a crowded marketplace. Our Branding Hub is dedicated to developing a brand identity that not only captures attention but also makes a memorable impact

What makes a great brand?

Understanding your market

Your brand should not exist in isolation. To truly connect with your audience, you must first understand your market inside out. We’ll delve into market research, consumer behavior, and industry trends to ensure your brand resonates with your target audience.

Consistency builds recognition

Brand consistency is the cornerstone of recognition. We’ll guide you in crafting a consistent brand identity that leaves a lasting imprint in the minds of your customers. Whether it’s your website, social media, or print materials, your brand will speak with one voice, reinforcing its presence.

Brand assets that work!

Truly effective branding goes beyond the digital realm. We create brand assets that translate across all media, both on and offline. Our design assets work across all standard industry processes. From social media to sign writing, print media to apparel.

Emotional connection

Successful brands create emotional connections with their audience. This connection is built through consistent messaging, experiences, and interactions with your brand. A logo alone cannot evoke emotions or build these connections; it’s the entire brand experience that does that.

Setting the tone

To ensure your brand feels cohesive, all its elements must share a common tone.  If you want a happy brand, your photos, writing style, icons, and colours should all share a happy tone. If you want a professional brand, you need sophisticated photos, formal writing, and technical-looking icons. Without a shared tone, brand elements appear disconnected.

Want to get started?

Don’t miss this opportunity to elevate your brand to new heights – contact us today!

Our brand process

01

Discovery

At the start, we meet with you to deeply understand your business, goals, target audience, and unique selling points.

02

Initial concepts

We brainstorm and sketch initial logo and design ideas to visually capture your brand’s essence. Several directions are provided for discussion.

03

Refined branding

We refine the chosen concept direction, creating detailed logo designs and variations based on your feedback.

04

Final brand identity

Once the logo and assets concepts are approved we rebuild the logo design files in their final industry standard form. We also finalise the colours, fonts and other assets design specifically for your brand.

05

Asset delivery & brand guide

We deliver all brand assets, including logos, colors, fonts, and provide a branding guide to ensure consistent usage across all media.

Our work

“We have been really impressed with the work that Collab Digital have done on our new website and brand, especially under the tight time constraint and other pressures. They have provided a comprehensive service from branding to content design and images, which has helped with the overall synergy, consistency and flow of the site. Their eye for detail and understanding of the end-user has added integrity to the platform and has been extremely valuable. We have ended up with a product that we are proud of. We thank them for their hard work and investment into CareerConnect and we highly recommend them. We are looking forward to working with Collab Digital again in the near future on a website update.”
Caroline Stevenson
Education Tauranga / Prioroity One

Let's Collab

Ready to elevate your brand? Contact us today to begin a strategic partnership and embark on a journey of creative collaboration. 

Unit 1, 24 Paerangi Pl
Tauriko, Tauranga 3110
Bay of Plenty
New Zealand
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