The Challenge: An Outdated Identity and a Dysfunctional Website
Education Tauranga came to us with a challenge – their outdated logo resembled clipart. It did not look professional or convey a sense of New Zealand. Their current website lacked substance and did not resonate with their international student audience. Navigation was confusing, making it difficult for visitors to find the information they needed, and it fell short of showcasing the unique features and opportunities of the area.
Our journey with Education Tauranga began with revitalizing their identity. We took inspiration from New Zealand’s colours and rich symbolism, infusing these elements into a grounded, professional logo with an authentic brand story that celebrates their location. The result was a dynamic, visually striking identity that encapsulated the spirit of New Zealand and resonated with international students.
Photo & Video
We embarked on a visual journey to immerse visitors in the Bay of Plenty experience genuinely. Our team captured stunning, high-quality imagery and videography that showcased the region’s beauty. These visuals brought the Bay of Plenty to life, making it a compelling destination for international students.
The core of our transformation was the website. We overhauled the entire platform, making it intuitive and user-friendly. Our design incorporated the new branding, seamlessly integrating the New Zealand-inspired colours and symbolism. We strategically arranged the site’s content to ensure easy navigation for international students and their families, helping them find the information they needed effortlessly.
To enhance the user experience, we introduced custom graphics in Education Tauranga’s brand colours. These graphics added a unique visual appeal and served as intuitive markers, guiding users through the site’s content.
Result: An Engaging Showcase of the Bay of Plenty
Our efforts culminated with an engaging online presence that effectively promoted Bay of Plenty’s educational institutions and lifestyle to international students. With its captivating visuals and user-friendly layout, the new website conveyed information clearly and enticingly.