Social Media Management | Organic & Paid Social Strategy | Lifestyle, Product, Studio Content

Collab takes pride in managing the social media strategy for Sims Consumer Brands, which includes Samba—a prominent brand within their diverse portfolio. Over five years, we have been entrusted with crafting and executing comprehensive social media strategies that extend across various FMCG brands. Our monthly responsibilities encompass organic and paid social media management and the creation of captivating content spanning lifestyle, product, and studio shoots, among other creative initiatives. Our influence extends not only across New Zealand but also reaches audiences in the expansive landscape of Australia.

Samba presents a versatile selection of firelighters and BBQ charcoal, including heating briquettes, fire logs, firelighters, BBQ charcoal, and a range of smoking chips. Elevating your grilling adventure with an array of delicious flavours, Samba’s smoking chips infuse an authentic smoked essence into your culinary creations, catering to gas BBQs, charcoal BBQs, and BBQ smokers alike.

Lifestyle shoot

What the client had to say

We have enjoyed working with Collab since the day they started! They are a very dynamic team with a wide range of talents, which adds great value for us. They create all our video and photo content, and they bring a very collaborative approach to the pre-planning / brief to ensure we get the most out of these content sessions. They also offer clear reporting and are great at explaining the key numbers and return on investment.


Marketing Manager
Sims Consumer Brands

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