Collab Digital partnered with Trustpower, now Mercury, to boost app downloads and acquisition. We engineered a custom strategy, leveraging video production, animation, and graphic design to spotlight the app’s benefits for streamlined account management. This was followed by a targeted ad campaign using first-party data to reach customers who hadn’t yet downloaded the app. Our approach employed a mix of conversion objectives, resulting in a remarkable outcome that surpassed the initial KPIs. The campaigns and creative efforts drove a significant number of downloads directly from the audience we engaged.
What the client had to say
We partnered with Collab to promote our self-service offerings to enhance our customers’ digital experience. The Collab team worked alongside us to create customer journeys, build engaging creative and serve meaningful content to diverse customer segments. Our collective agile approach has not only seen us exceed our projected targets but has also supported us to grow our internal capability. I’d recommend Collab to any business looking to further customer engagements via digital channels. Great team, great results.
Savonne
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