21st March 2018, Napier Conference Centre

21st March 2018, Napier Conference Centre

Regular price $399.00 Sale

Wednesday 21st March, 8:00am - 1:00pm
 Napier Conference Centre

Take your social media knowledge and skill to the next level with our hands on half day workshop! We'll look at the 5 main platforms, with a focus on the two biggest - Facebook & Instagram. In a classroom environment, you'll learn what it takes to succeed including developing your own social media strategy! We'll cover it top to bottom including the Facebook Ads Manager, the Insights Section plus much more with a set task to complete within each section. 

SECTION ONE: The Social Media Evolution

  • How it compares to traditional media
  • How it has changed our behavior
  • TASK ONE: Behavioural Analysis

SECTION TWO: The Key Platform Differences

  • Demographics across each
  • How each platform is structured
  • How each platform is most commonly used
  • TASK TWO: Platform Identification & Reasoning

SECTION THREE: Understanding Audiences

  • Audience behavior – Understanding why they’re there
  • When to post - Is there a best time?
  • TASK THREE: Audience Insights Analysis

SECTION FOUR: The Successful Social Media Strategy

  • The fundamental building blocks to achieve success
  • TASK FOUR 1/2: Auditing 
  • TASK FOUR 2/2: Collaboration

SECTION FIVE: Community Management

  • Being actively involved in the conversation
  • The do’s and don’ts when interacting
  • Community Management best practice 
  • TASK FIVE: Responsiveness

SECTION SIX: Content Creation

  • What is content, and more importantly – what is good content
  • The different types of content you can create
  • Content creation best practice
  • Video and animated opportunities
  • TASK SIX: Post Creation & Scheduling

SECTION SEVEN: Introduction to the Adverts Manager (Facebook)

  • Full overview including both Desktop & Mobile App
  • TASK SEVEN: Custom Audience Set Up

SECTION EIGHT: Paid Advert Format breakdown 

  • Exploring each advert format and what will work best for you
  • How to create a successful advert campaign
  • Paid advert best practice
  • TASK EIGHT: Advert Set Up (using Custom Audience)

SECTION NINE: Competitions & Giveaways

  • The rules and how to stay on the right side of the law
  • Competition best practice
  • Collaboration with other brands
  • TASK NINE: Competition Creation

SECTION TEN: Your own Social Media & Content Strategy

  • Hands on development to identify your position which will form the basis of how you will work forward
  • TASK TEN: Full Strategic Breakdown (using all Data collated through the Workshop)


Please note: Full catering plus all course material is included in this price. Group discounts are available, please contact us for details. If you would prefer to be invoiced for payment or if you have any further questions, please email hello@collab.co.nz