STRATEGIC

PLANNING

STRATEGIC

PLANNING

It starts with a goal.

Brands that stand out on social have one thing in common; precision planning, consistent strategy, and tailored content execution. One thing’s for sure, without a strategy, you’ll sink in an ocean of monotony.

Climb aboard our rescue boat. We’ll deep dive into your brands’ positioning, competitor landscape, and business goals to create a strategic plan that tracks success, streamlines execution, and keeps you accountable.

Collab Digital - social media strategy plan

We undertake extensive audience and industry research, resulting in a comprehensive strategy for your brand.

Getting Started

Know your audience

Where does your audience reside in the social-sphere? What makes them tick?

Audience segmentation keeps the customer front of mind, meaning great content reaches the right people at the right time.

This is the crucial first step in defining a robust social marketing plan.

T

IT STARTS WITH YOU

What sets your business apart from your competitors?

We’ll explore what makes your business unique, leveraging this to reach new markets, service engaged communities, and create a sense of excitement around your product and service.

EXPLORING YOUR OPTIONS

Choosing the right social media platform comes down to what you offer and where your core customer base are likely to be active.

We’ll work with you to determine the best social media avenue and content delivery system to match your market.

PROOF IS IN THE PUD

TRACKING RESULTS

By tracking how a user behaves after previewing a post right through to sale and purchase, we can optimise your budget towards high-return results.

This is where social overtakes traditional marketing channels, allowing brands to spend marketing dollars in razor tight fashion.

FLEX AND FLOW

Change is constant. Adapting to new content mediums, trends and changes in the marketplace is essential.

Our experts are well versed in platform updates and industry trends, keeping your strategy inline with your online requirements and budget.

PLANNING AHEAD

Unlike traditional marketing, social media marketing allows you to tweak and refine in real time.

We’ll share juicy insights, learnings and trends to assist with forecasting, understanding your customers, and increasing sales.

Any questions?

It’s a lot to take on board.  You’re gonna need a professional by your side – that’s us!

Any questions?

It’s a lot to take on board.  You’re gonna need a professional by your side – that’s us!

“Right from the start, the Collab team were professional, creative, and most importantly genuinely excited about the project and helping us tell our story. And it shows in the end result.”

Kylie Miller

Jenkins Freshpac