A little bit of research
You’ve probably heard the phrase, “a failure to plan is a plan for failure”. This phrase certainly applies to marketing, so a little upfront planning is critical to any successful campaign.
Know your Audience
You may have the most outstanding product or service in your particular market. But if potential customers can’t relate to your business, how will you sell to them?
Age, gender, ethnicity, locations, likes and dislikes. These are just a few of the factors that decide who you should be promoting towards, and how.
The Right Platform
Once we know who you will be marketing towards, and how we capture their attention, we need to choose the right platform to launch your campaign.
Differing demographics prefer different platforms. They’re also active at varying times and respond in different ways. Collab calculates the best time and place to launch campaigns to hit different target audiences.
Even if you are an all-new business with all new products, you will still be promoting against other companies with a slice of your market.
The best way to combat this is to stand out. Be brighter, be bolder, be more relevant, be relatable, be reliable. Work out what puts your business above the competition and leverage it within your online campaigns.