Our Seminars

Tues 20th Feb 2018, 7:30 - 9:30am
Napier Conference Centre 
Weds 7th March 2018, 7:30 - 9:30am
Palmerston North Conference Centre 
Want to know more about social media and how you can maximise the tools on offer to help grow your business? This in-depth two hour seminar covers each platform, with a focus on Facebook. You'll walk away with a deeper knowledge and a clearer direction on how you should be integrating social media into your business. We've also got guest speakers including one of NZ's biggest social media stars - How To DAD to talk about content creation!

A light breakfast along with detailed seminar booklet provided. 


1: The Social Media Landscape across NZ 
2: Introduction to each Social Media platform

  • Facebook, Instagram, Snapchat, Twitter & LinkedIn
  • The key differences between platforms
  • The key opportunities across each platform for your business
3: Understanding the different audiences across each platform
  • Demographic breakdown
  • Geographic breakdown
  • Psychographic breakdown 
4: How social media should work in addition to your current marketing
5: How to develop a successful social media strategy 
  • The fundamental building blocks to achieve success
6: What is content, and more importantly - what is good content? 
  • Posts, Links, Photos, Videos & Live Videos
  • When, How, Why - Is there a best time to post?
  • Optimizing for mobile
  • Written content and grammar
7: Engagement VS Page Likes, what should you be measuring?
8: How to build organic (unpaid) engagement
9: Community Management

  • How to maintain a two way conversation
  • Crisis Management, what happens when it goes wrong? 
10: Understanding Paid Adverts
  • What is 'Boost', and should I spend what they're asking? 
  • The successful advert strategy - our proven performer

11: Innovation – what’s next in the world of social media?
12: Where to from here? The next steps you should be taking
Summary / Q&A 

Group booking discounts are available. Have a question? Please email hello@collab.co.nz.