Social Media Workshop, 15th Nov, Tauranga

Social Media Workshop, 15th Nov, Tauranga

Regular price $399.00 Sale

Thursday 15th November, 8am - 1pm
ASB Baypark Arena, Suites 1 & 2

Take your social media knowledge and skill to the next level with our hands on half day workshop! We'll look at the 5 main platforms, with a focus on the two biggest - Facebook & Instagram. In a classroom environment, you'll learn what it takes to succeed including developing your own social media strategy! We'll cover it top to bottom including the Facebook Ads Manager, the Insights Section plus much more with a set task to complete within each section. 


SECTION ONE: The Social Media Evolution

  • How it compares to traditional media
  • How it has changed our behavior
  • TASK ONE: Behavioural Analysis

SECTION TWO: The Key Platform Differences

  • Demographics across each
  • How each platform is structured
  • How each platform is most commonly used
  • TASK TWO: Platform Identification & Reasoning

SECTION THREE: Understanding Audiences

  • Audience behavior – Understanding why they’re there
  • When to post - Is there a best time?
  • TASK THREE: Audience Insights Analysis

SECTION FOUR: The Successful Social Media Strategy

  • The fundamental building blocks to achieve success
  • TASK FOUR 1/2: Auditing 
  • TASK FOUR 2/2: Collaboration

    SECTION FIVE: Content Creation

    • What is content, and more importantly – what is good content
    • The different types of content you can create
    • Content creation best practice
    • Video and animated opportunities
    • TASK FIVE: Post Creation & Scheduling

    SECTION SIX: Introduction to the Adverts Manager (Facebook)

    • Full overview including both Desktop & Mobile App
    • TASK SIX: Custom Audience Set Up

    SECTION SEVEN: Paid Advert Format breakdown 

    • Exploring each advert format and what will work best for you
    • How to create a successful advert campaign
    • Paid advert best practice
    • TASK SEVEN: Advert Set Up (using Custom Audience)

    SECTION EIGHT: Competitions & Giveaways

    • The rules and how to stay on the right side of the law
    • Competition best practice

    SECTION NINE: Your own Social Media & Content Strategy

    • Hands on development to identify your position which will form the basis of how you will work forward
    • FINAL TASK: Full Strategic Breakdown (using all Data collated through the Workshop)


    Please note: Full catering plus all course material is included in this price. Group discounts are available, please contact us for details. If you would prefer to be invoiced for payment or if you have any further questions, please email


    *Please note: Pricing is GST exclusive, this will be calculated at the checkout.