Social Media Workshop, 15th Nov, Tauranga

Regular price $399.00

TWO TICKETS REMAINING

Take your social media knowledge and skill to the next level with our hands on half day workshop! We'll look at the 5 main platforms, with a focus on the two biggest - Facebook & Instagram. In a classroom environment, you'll learn what it takes to succeed including developing your own social media strategy. We'll cover it top to bottom including the Facebook Ads Manager, the Insights Section plus much more with hands on tasks to complete. 

SECTION ONE: THE SOCIAL MEDIA EVOLUTION
  • How it compares to traditional media
  • How it has changed our behavior
  • TASK ONE: Behavioural Analysis
SECTION TWO: THE KEY PLATFORM DIFFERENCES
  • Demographics across each
  • How each platform is structured
  • How each platform is most commonly used
  • TASK TWO: Platform Identification & Reasoning
SECTION THREE: UNDERSTANDING AUDIENCES
  • Audience behavior – Understanding why they’re there
  • When to post - Is there a best time?
  • TASK THREE: Audience Insights Analysis
SECTION FOUR: THE SUCCESSFUL SOCIAL MEDIA STRATEGY
  • The fundamental building blocks to achieve success
  • TASK FOUR 1/2: Auditing 
  • TASK FOUR 2/2: Collaboration
    SECTION FIVE: CONTENT CREATION
    • What is content, and more importantly – what is good content
    • The different types of content you can create
    • Content creation best practice
    • Video and animated opportunities
    • TASK FIVE: Post Creation & Scheduling
    SECTION SIX: INTRODUCTION TO THE ADVERTS MANAGER (FACEBOOK)
    • Full overview including both Desktop & Mobile App
    • TASK SIX: Custom Audience Set Up
    SECTION SEVEN: PAID ADVERT FORMAT BREAKDOWN 
    • Exploring each advert format and what will work best for you
    • How to create a successful advert campaign
    • Paid advert best practice
    • TASK SEVEN: Advert Set Up (using Custom Audience)
    SECTION EIGHT: COMPETITIONS & GIVEAWAYS
    • The rules and how to stay on the right side of the law
    • Competition best practice
    SECTION NINE: YOUR OWN SOCIAL MEDIA & CONTENT STRATEGY
    • Hands on development to identify your position which will form the basis of how you will work forward
    • FINAL TASK: Full Strategic Breakdown (using all Data collated through the Workshop)

    JOIN THE OFFICIAL EVENT PAGE

    Full catering plus all course material is included in this price. Group discounts are available, please contact us for details. If you would prefer to be invoiced for payment or if you have any further questions, please email hello@collab.co.nz

    VENUE: ASB Baypark Arena

    TIMING: Thursday 15th November, 8am - 1pm

    Pricing is GST exclusive, this will be calculated at the checkout. 

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