Content comes in three varieties, writing, photography and videography. Each has its part to play in successful online campaigns, and by combining all three, you have the power to capture your audience’s attention and ensure your message is heard.
Social media does not leave you a lot of room for waxing lyrical. There is very little time to capture or retain the interest of a reader.
You need the reader to become intrigued enough to take action quickly, but you don’t have the benefit of several paragraphs to sway them gently. So, well-crafted text content needs to be informative but brief. Engaging yet concise.
Photography, done well, has proven to be the most effective to stop someone scrolling and get them engaged in a message. It does a lot of the “heavy lifting” in most campaigns.
So you need images that capture the imagination, create desire and tell a story instantly. To create this level of success requires a thorough understanding of the message and a lot of pre-planning.
Video is fast becoming the new preferred method of engaging with customers. People are so familiar with consuming daily online video content that moving your marketing to this format makes sense.
Video has the same power to arrest viewers attention as photography, but unlike photography, video retains that attention allowing a much larger message to be conveyed.